Investment Criteria
Rationale
- AI/Big Data/Cloud/Mobile & Social are rapidly playing a paradigm-shifting role in the space.
- Startups and SMEs in this sector are underserved by generalist VC’s. There is a big void between Seed and Growth Stage Capital, providing for strong and niche deal flow.
- London (and the UK) is acknowledged to have the most vibrant ecosystems after Silicon Valley for technology start-ups.
- Monolithic HRIS systems, once a mainstay of large organizations, are no longer fit for purpose. Nimble digital start-ups with niche products & services are sought after to fill the breach.
Market Opportunity
- Remote working is here to stay and a hybrid workforce will need digital and AI solutions.
- The crisis has exponentially increased familiarity in using digital tech.
- Businesses are under increased pressure to reduce human capital costs.
- We believe people tech is becoming a prominent sector investors should be focusing on.
Our Investments

TrackActive
TrackActive (Active Health Tech Ltd) is a chatbot assisted evidence-based Wellness digital solution for employees. It focuses on musculoskeletal conditions, such as back and neck pain, which affects

Recruitment Smart
A game changing AI based recruitment solution that uses machine learning to match CVs and job specifications at blinding speed and with stunning accuracy. A perfect solution for corporate HR

Rotageek
Helping businesses to perfectly predict and meet demand by using data-driven tech to effectively and fairly schedule staff by using personalized algorithms and machine learning to identify patterns

Motivii
Motivii makes great management simple. At the end of each week, employees complete a simple update to help them manage themselves better, while letting their manager know where they can offer.
Some Key Members
All investors are senior well-known Business/HR domain leaders who facilitate instant acceptance of product/service from potential customers.

Celia Baxter
Non-Executive Director Senior plc, RHIMagnesita NV, Bekaert SA

Helmut Schuster
Group HRD BP

Jill Shedden
Group Director, HR – Centrica plc

Paul Raby
Group HRD Balfour Beatty

Martin Sawkins
Non-Executive Director Wincanton, Scapa, Africa Exclusive

Rob Luijten
Chief HR Officer, Tate & Lyle Plc

Geeta Gandhe
Organization Transformation Consultant

Rolf Deusinger
Senior Advisor-Leadership Consultant, ex Group HRD ICI Plc

Simon Nash
ex CHRO Reckitt Benckiser Plc

Rajeev Subhedar
Senior Manager PwC

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